Bikers get a bad rap. We are changing the label.
F Joe Prah exists to say what riders already know: free spirits can have big hearts.
What is F Joe Prah about?
F Joe Prah is a biker streetwear brand built to break the stigma that bikers have bad attitudes and cause trouble. Founder Joe Prah sees riders as free thinkers and nomads who ride for a cause, spread kindness and embrace individuality. Ten percent of each purchase goes to a local charity for kids.
Where it started
Joe built FJP from a desire to shatter a stigma. Bikers get labeled as people with bad attitudes who cause trouble and are mean-spirited. He wanted to change that picture.
He pictured a community where riders are seen for what they are: free thinkers and nomads who ride for a cause, spread kindness and embrace their own individuality. The gear came next, because a good shirt can start a conversation before you say a word.
Wild, fun and free, with a heart
The brand is loud on purpose. The art has a sense of humor, and some of it is flat-out irreverent. Giggle Mortis the clown, an orange-haired clown biker, was drawn by Joe himself. The FJP Daughter Crop exists because it is his daughter's favorite way to rep the brand.
Under the noise is something serious. Riders take care of their own and their neighbors. FJP is how Joe says so, with a skull, a clown, and a wolf on the back of a tee.
Where the money goes
10% of each purchase goes to a local charity for kids. Joe shares which charity the club supports each quarter, as a way of giving back and proving that bikers can be a force for good.
Every piece in the shop is printed to order. Nothing sits in a warehouse waiting to be discounted, and making on demand helps reduce overproduction.
The mission, in one line
Break the stigma. Ride with pride. Help the people around you. Read how riders live it in why bikers are community people, or find your next road in the ride guides.